16 Essential Reasons to Buy Targeted Traffic
- 1 Introduction
- 2 Clear payment model
- 3 You decide on number of visitors
- 4 You decide on length of campaign
- 5 You decide on geographical location
- 6 You choose business category
- 7 None or soft contractual commitment
- 8 Competitive prices
- 9 Great monitoring tools
- 10 Increase in revenue
- 11 Increase in SEO
- 12 Increase in popularity
- 13 Decrease in workload
- 14 Specialization benefits
- 15 Increase click-through rate
- 16 Boost Alexa rating
- 17 Advantages over Pay Per Click advertising
- 18 Conclusion
Every successful website needs regular flow of web traffic in order to prosper online. It is a great idea to buy targeted traffic if you buy it from reputable provider. In this article we will give you 16 reasons why to buy targeted traffic. We will also give you some tips and tricks therefore you will be ready to make smart decision if buying targeted traffic is for you. So roll up your sleeves and let’s get started!
Clear payment model
When you buy targeted traffic, you pay only for the amount of visitors you would like to receive. It is really simple to buy targeted traffic online: you find a reputable provider, you decide how many visitors you need, you pay for them, and you get the agreed amount of traffic delivered to you website. Differently than in some other internet advertising models, when you buy targeted traffic you know up front the exact amount that you will pay and the number of visitors you will get. No nasty surprises here!
You decide on number of visitors
You are in full control of how many visitors you get when you buy targeted traffic for your website. The more traffic you acquire, the more potential customers you get. With bulk traffic prices in all-time low, you can get 5000 of quality visitors for less than $10 (www.VisitorMaker.Com). How many visitors you should get? Only you can answer that question. It depends on your advertising budget and on other factors, such as deadlines, seasons, liquidation sales, specials, etc. Some companies spend 5% of their budget for online advertising and some more than 20%. You cannot survive without any marketing.
You decide on length of campaign
When you buy targeted traffic, you can choose traffic campaign length. The campaign length can be from one day to several months. Some businesses buy targeted traffic constantly every month, so their campaigns last as long as their business. You will be surprised how many well established companies have permanent traffic campaigns. It is entirely up to your business how many visitors you want to receive each day. It is recommended though, that if you buy bigger amount of traffic, you should divide it into several days. You don’t want to lose an entire campaign of visitors if your server dies for a day.
You decide on geographical location
Targeted traffic providers give you option to choose a region from where you would like to receive the visitors. Some businesses do not care where the traffic comes from, but others do business only with people from a particular region. The region can be as big as entire world, or as little as Brunei. The traffic provider determines the region where a visitor comes from by checking his or her IP address. Not all regions in the world are covered equally. Industrialized countries, such as the United States, United Kingdom, Japan and other tech giants are covered quite well but less industrialized countries are not.
You choose business category
When you buy targeted traffic, you can choose business category which best describes your website. It is important to choose the right category, otherwise your conversion rate will be low. Targeted traffic providers determine which category a visitor belongs to from advertisements that the visitor clicks on. For example, if a person is interested into renting a car and clicks on advertisement related to car rentals, he will be redirected to a client who chose “Automotive-Rental” category for his incoming visitors. Usually a traffic buyer cannot choose multiple business categories to be directed to his or her website in one campaign. One has to start a different traffic campaign for each business category to be able to trace each category flow independently. Multiple traffic flows can be performed simultaneously.
None or soft contractual commitment
Most targeted traffic providers do not require contracts. You just pay before the visitors are delivered to your website. Simple! Some, although charge monthly for particular amount of traffic. In case of monthly charges, if you decide to cancel visitors subscription, you will have to do it before the payment due date. If you decide to cancel after payment was made, it will be hard to stop an already started campaign and to get your money back. In the case of non-subscription traffic buys, you don’t have to cancel anything. Just do not purchase when you decide not to buy anymore. Doh!
The targeted traffic market offers very competitive prices. Differently than in other internet marketing models (such as Pay-Per-Click), the prices for website visitors when you buy in bulk are pretty stable. In addition, buyers do not have to bid for the traffic or compete with each other. The only thing website owners have to do is to find a reputable targeted traffic provider who sells visitors for a reasonable price. In addition, there are a lot of targeted traffic providers. All of them are competing with each other. That lowers targeted visitors market prices. Some other marketing models are controlled by a few companies and the prices are not as competitive as in targeted traffic.
Great monitoring tools
When you buy targeted traffic, you get great visitor flow tools to monitor number of traffic delivered to your website. Competent web visitors providers usually have their own web portals where website traffic buyers can follow incoming visitors in real time. In addition to those portals, Google’s Goo.gl URL shortener and different image based website statistics counters can be used to verify the traffic delivery. Differently than most people think, Google’s Analytics is not the best tool for monitoring bulk visitors deliveries. Google’s Analytics cannot read third party cookies, which makes it impossible to read a cookie set over the redirect and the tracking scripts. This inability makes the visitor invisible to Google Analytics and it looks that there was no traffic delivered. That problem doesn’t happen with Google’s Goo.gl service or image based site statistics counters such as statcounter.com or histats.com. Goo.gl and site statistics counters use different technologies.
Increase in revenue
Because targeted traffic coming to buyers website is already presorted by a particular product or service, it can be extremely valuable to the buyer. The conversion rate or, in other words, site owners revenue depends on many factors. Some of those factors are visitor buyer’s website itself, product popularity, service price, quality, and etc. In any case, if you get more visitors, you get more potential customers. The more customers one gets the more profit one will receive. To make sure that incoming new traffic is fully utilized, the site owner has to confirm that her website is ready for them. There is no point in buying targeted traffic if your website is difficult to navigate, inventory is hidden, or there is no sell funnel. Targeted visitors delivery is one of the internet marketing techniques but does not guarantee 100% success. Although if one uses it smartly, it can bring in a great conversion rate.
Increase in SEO
Nobody likes loners, so Google gives extra SEO sugar to popular websites. The more visitors you get, the more bonus points from Google you get. Google can trace the number of traffic a website gets by using these sources of data:
- Google search
- Google Analytics
- Google’s DNS servers
- Google Chrome Browser
- Google Toolbar
When you buy targeted traffic, you not only increase the number of possible customers, but also can make you look better in Google’s eyes. Google and other search engines use complicated algorithms to rank websites. One of the data elements that help search engines to decide about sites importance is website’s popularity. The popularity not only can increase your revenue, but also can push you in front of your competitors on search engine result page.
Increase in popularity
When you buy targeted traffic your website has a great chance to increase in popularity. It is especially beneficial to new and unknown websites. Every visitor who comes to your site is not only your potential customer but also is a potential advertiser. If the visitor likes your website, he or she shares it with friends who can become your new customers and then share it with their friends. Sharing can be a great marketing model itself If it is done right. That is one of the reasons why some of well established companies buy targeted traffic.
Decrease in workload
When you buy targeted traffic, you decrease your workload. Your job is to place a targeted traffic order and the provider is the one who does all the rest of the work. Many businesses do not run any other marketing campaigns accept targeted traffic. The simplicity of targeted visitor flow from buyers perspective makes it possible to devote your time to other website related duties. After you pay for visitors, you do not have to be involved in any other way accept checking the incoming guest statistics. Other advertising models require much more website owners involvement. Many businesses even hire marketing professionals to run their marketing campaigns.
Things are done the best by people who specialize in those things. Of course, one person could handle the entire web based business, but it is hard and in many cases are not worth it financially. If you are designing your website yourself, you are definitely not using pure html, but are using an already pre built templates by WordPress or some other web design tool. Targeted traffic is cheap and finding customers yourself is hard, takes a lot of time, and requires knowledge to work. So if you can afford to buy targeted traffic, do it!
Increase click-through rate
If you are in business of affiliate marketing or are making money from advertisements on your website, then the click through rate is really important for you. Click through rate is the rate of number of people who click on advertisement versus number of people who come to your website but do not click on an advertisement. A good click through rate is about 0.5% on the display networks, while average is about 0.35%. Again, these numbers are the average and each business case is different. When you buy targeted traffic, your visitors come already pre-targeted to your business category so you have a good chance to get good click through rate. Click through rate depends on many factors, such as targeted traffic quality, website design, advertisement placement, product or service advertised and etc.
Boost Alexa rating
When you buy targeted traffic, you boost your Alexa rating. Alexa is an Amazon.com company that collects website visitors data and analythics. Alexa’s collected data is important websites’ value and popularity measure. It is also believed that it’s data can be used by Google evaluating websites and placing them on search engine result pages accordingly. Alexa collects data by using its toolbar and internet browsing extensions. According to Alexa, it provides global rankings and traffic data on 30 million websites. Its website is being visited by over 6 million people monthly. Alexa’s rating is currently one of the most important pieces of data telling value of a website.
Advantages over Pay Per Click advertising
Differently than in Pay Per Click advertising, when you buy targeted traffic you don’t have to bid for keywords and compete with other advertisers. In Pay Per Click advertising, the more a keyword is in demand, the more expensive it is. Because of that, some more popular keywords can become really expensive. The most expensive keywords for Pay Per Click advertising are “Insurance”, ”Mortgage”, and “Attorney” with prices $54.91, $47.12, and $47.07 per single click accordingly. PPC also can involve click fraud. Competitors or even PPC companies can produce ghost traffic – false, computer generated visitors without any value.
In this article we listed 16 advantages why to buy targeted traffic. If you are interested in buying visitors, please read our article How to Buy Traffic (in Bulk). It explains in detail how to buy targeted traffic, what providers to use, and what to avoid. Good luck!