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What is Paid Traffic and Fake Paid traffic

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Paid Traffic

What is Paid Traffic and Fake Paid traffic

Paid traffic is website traffic for which you have to pay to get. There are different kinds of paid traffic:

1. Targeted Traffic is traffic from other websites where visitors interested in a particular product or services are identified and  redirected to clients website. Targeted traffic is cheap and has good  conversion rate because redirected visitors are already interested in clients product or services.

2. Fixed Space advertising is a kind of paid traffic when you have a fixed space on some website where your ad is displayed. If the website is popular this kind of advertisement can be effective. The advertisement space can be entirely yours or you can share it with some other business.

3. Pay Per Click advertising is where you pay when someone clicks on your ad. The best example of this kind of advertisement is Google’s AdSense. If your ad is displayed on popular website, it can get clicked a lot, but if it is being displayed on not as popular website, your click rate will be low and your expenses will be low.

Paid Traffic is Good

4. Social advertising is an advertising which employs social media such as Facebook, Twitter, Google+, and others. It can include peer-to-peer, fixed space, and pay per click advertising.

5. Search Engine advertising is kind of paid advertising when link to your website is shown on the top of search page when your keyword is entered. The best example of this kind of advertising is Google’s AdWords. It employs Pay-Per-Click business structure.

Paid traffic is the number one marketing tactic for most online businesses.

Fake paid traffic is traffic that is generated by bots (automated software programs). Because computer software can do repetitive tasks much faster and cheaper than humans, many scammers use them to simulate website visitors in paid traffic business. Most advertising networks consider fake traffic a fraud.

Some Paid Traffic Might be Fake

Although there is no clean formula for identifying fake paid traffic, a good guess can be made by analyzing website statistics:

1. Average Session Duration (how long someone stays on your page) – extremely short.

2. Bounce Rate (percentage of visitors leaving your site just after looking at one page) – extremely high.

3. Pages/Session (number of pages viewed per session) – extremely low.

4. New Sessions (multiple screen or page views) – extremely high.

Because internet traffic market is unregulated, you should always use caution when buying paid traffic and use only reputable paid traffic providers such as

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