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Category Archives: Search Engine

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SEO Rules

SEO Planning and Early Implementation

Category : Search Engine , Web Traffic

SEO Planning and Early Implementation

Because Search Engine Optimization or SEO is such an important part of any online business’s livelihood it has to be addressed very carefully by planning it and implementing it in stages. SEO for organic search can be done by hiring a professional or by doing it on your own. In this article I’ll give you a basic overview how to do it inhouse without spending money on an expensive SEO specialist.

SEO Title

Before further going into SEO planning let me quickly point out the benefits of successful SEO campaign:

    • Increased website traffic – in majority cases it means increased customer number and more sales!

 

    • Brand name recognition – the top positions on the search page makes a website to look more important than other websites underneath it. People expect top brand websites to be on top!

 

    • Less expenses for other kinds of marketing – in many cases, top website placement on a search results page gives to a site enough business and branding to abolish additional marketing.

 

    • Investor assurance – to attract new investors to a website it has to be in top positions. Nobody likes giving money to a looser.

 

Now let’s enter the SEO planning stage. There are simple steps that a successful website marketer should take. It is surprising though how many of them miss many of those steps:

    • Understand your competition! Find your competition, analyse your competition, and analyse your competition! Of course, if you will copy your competition till the last letter, it will not make you successful. You must know about your competition as much as possible though to get out of the box view about the business that you are in.

 

    • Understand your product! If you think that you know everything about it, I believe you! But think from your customer perspective. This will give you some new ideas especially in keyword world.

 

    • Understand who is your customer. Write a list of attributes of your potential customers: age, location, salary group, employment, family status, and etc. Every business has its own important customer group, find yours! Believe me, it is hard to sell heavy-metal concert tickets to senior citizens or fish food to cat owners.

 

    • Understand your website structure. It is important to know how your customer can go from one page to another, what are the titles of your page, URL naming conversions.

 

    • Understand your site content including photos, documents, video files, etc. What are the meaning of them and benefits?

 

    • Understand your brand. Who you are in eyes of your customers?

SEO Buy Traffic

After understanding your business and your cusatomers, you can start implementing the SEO. Here are 10 steps what you must do in order to rank high on search engines listings:

1. Join the social media sites and make your website famous by telling about it to everybody!

2. Publish articles related to your website to as many sites as possible! Do not forget to include your keywords in those articles!

3. Blog about your website and the related topics!

4. Have a press release! Of course, if you can attract press into your release!

5. Don’t forget to submit your website to search engines! Most web traffic will come from Google.com and Bing.com!

6. If you are into writing, distribute an ebook or a couple of them! Of course, do not forget to sneak in your links inside!

7. Promote your blogs and articles to your email list!

8. Get on YouTube!

9. Answer questions from your customers on your website!

10. Do not forget photos in your articles and blog posts!

You can also get a couple of thousand visitors from VisitorMaker.com! It’s not free but very cheap and 100% human! I just had to mention that!


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Search Engine Basics

Increase Web Traffic – Search Engine Basics

Category : Search Engine

Crawling, Indexing, and Ranking

Every website owner who wants to increase web traffic to his or her website must understand what crawling, indexing, and ranking is and how they are done.

Crawling is a process of search engine going from one website to another by using web links and discovering website’s content. Usually, search engines such as Google, start with a quality website and visit all the links on its pages and then jump to another website and visit all its pages and etc. Crawling is done by using crawlers, an automatic software. Crawling is not done every day for all the pages. Search engines prioritize the pages and try to visit most updated ones more than the ones that are not being updated often.

Indexing is a process of understanding, collecting, and placing the data from crawled websites to a massive database. When a searcher enters a search query, a search engine uses that database to direct the user to the best possible website for that particular search query.

Ranking is a particularly sorted search engines list of results after a searcher enters a search query. To list the results, search engines use formulas to determine which websites are most relevant and should be listed at the top positions.

Search Engine Content

Analysis of the content

Search engines perform a detailed analysis of a webpage to understand what it is all about. It creates a semantic map of keywords that later play huge role in determining how important is this website for a particular search query.
Search engines can understand HTML code but they have difficulty decoding PHP and other programming tricks. Here is a list of what search engines are reading from the website:

Title – very important.
HTML Content Text – very important.
Alt Attribute – very important.
Meta Keyword Tag – not important.
Meta Description Tag – not important.
Noscript – not important.

Search Engine Quality

Quality Of The Content

Search engines like high quality content. They use different kind of techniques to understand and evaluate the content. Search engines use Flesch-Kincaid Grade Level Readability Formula, spell checkers, length of sentence calculation and etc. to guess about the quality of the content.

Search Engine Links

Link Analysis

To further analyse your site, search engines measure who is linking to it. All links are not the same. For best results, links should be:

From trusted sites.

From pages whose content is related to your site content.

Anchor words should be closely related to your keywords.

Search Engine Positive Rankings:

Domain-level link authority features.

Page-level link metrics.

Page-level keywords and content.

Page-level keyword-agnostic features.

Domain-level brand metrics.

Usage and traffic/query data.

Page-level social metrics.

Domain-level keyword usage.

Domain-level keyword usage.

Domain-level keyword-agnostic features.

Search Engine Negative Rankings:

Malware hosted on the website.

Cloaking.

Paid link farm users.

Slow page load speed.


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Search Engines Traffic

Website Traffic Secrets – Understanding Search Engines

Search engines are here to help people to find what they are looking online. To ensure that information which search engines provide to a user is relevant and up to date, search engines invest tremendous amount of time and effort. They collect information by crawling the internet with their “spiders” – software capable to read html code. The information about each crawled website then is stored on search engine’s servers. Each search engine has its own secret algorithms for ranking each website they crawl. Quality of website’s content, number and quality of inbound links, and social media activity around the website are some of important inputs that search engines use in their algorithms. Those algorithms then decide websites relevance to search keywords and place the website on their pages accordingly.

Search Engines Search Results

Types of Search Results

Organic and non-organic are the two types of search results shown by search engines after a person enters a search query. Organic search results are the results that appear because they are relevant to the searched information. Non-organic search results are the results that appear because of paid advertising. Paid advertising, such as pay-per-click advertising, is the biggest revenue source for search engines.

Search Engines Statistics

What Search Engines You Should Pay Attention To

According to comScore, an American Internet analytics company, Google dominates American search engine market with around 64.1% of users, in second place comes Microsoft’s Bing with around 20.3% users, and Yahoo comes in third place with 12.7%. I should note that since 2011 Yahoo uses Microsoft for providing its search results. In the global market, the Chinese giant Baidu gets the fourth place.

Search Engines Boy

Types of Search Quarries

To increase website traffic to your site you must understand people’s search intents. In general, people search for navigation, information, or to make a transaction.

Navigation queries are searches for specific website. For example, if someone wants to buy web traffic from VisitorMaker.com but forgot the exact spelling of this website, he or she would perform navigation query.

Informational Queries are searches to get more information about a particular subject. For example, if you would like to research various ways to increase web traffic to your website, you would perform an informational query.

Transactional searches are performed by people who know what they want and are ready to buy or at least sign up for a free trial. For example, if someone wants to buy website traffic and searches for traffic sellers in order to buy, they would perform transactional search.

Search Engines Mobile

Search Engines and Mobile Devices

Since 2014 leading search engines pay special attention to website’s compatibility to mobile devices. In order to rank high on search engine’s page and because of that, increase traffic to your website, you must make your website to look good on smartphones and tablets.
Position and Click-Though-Rate

On search engine results page, the most important area is the top left corner. Searchers scan that area the most. The more to the top your website is on the search page, the more clicks you will get. Statistically, the first four positions will get around 70% or even more of all the clicks.

Search Engines Do Not Like Spam

No-No to Spamming

You must understand that search engines are in business to help people and accuracy and information timing are the two most important aspects for them to be on top. That’s way they are very strict with users who try to break rules in order to rank higher on search engines result pages.



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