How to buy traffic (in bulk)
- 1 How to buy traffic – Introduction
- 2 How to buy traffic – Planning Stage
- 3 How to buy traffic – Purchasing stage
- 4 How to buy traffic – After-purchase stage
- 5 How to buy traffic – Conclusion
How to buy traffic – Introduction
If you are reading this article, it means you are wondering how web traffic buying works or are already looking to buy traffic. The good news is that in both cases you are in the right place. The bad news is that you will have to do some reading, thinking, and calculating. Firstly, to buy traffic in bulk is absolutely safe and legal. Many big and famous companies have bought web traffic in the past and buy traffic now.
Buying visitors not only increases the number of your potential customers, but also can increase your position in search engine result pages and put you in front of your competitors. Buying traffic is especially beneficial to new businesses. It gives fresh startups a chance to make a big bucks and increase in popularity. Conversion rate depends on many factors, but bulk traffic is really inexpensive and worth a try.
Where does bulk web traffic come from?
Bulk website visitors are generated through use of various advertisements on popular websites and domains that are already expired but still get some incoming flow. After people click on advertisements placed on those websites and domains they are redirected to your site. If you order visitors interested in cosmetics and perfume, for example, as soon a person clicks on advertisement related to cosmetics and perfume, she will be redirected straight to your site. You can buy traffic really easily: you decide how many visitors you want to buy, you pay, and you get your potential customers. In comparison, in pay per click advertising, you pay separately for each click and can be very costly.
|Case study (1)
To better understand where paid traffic is coming from, let’s take a look at VisitorMaker.Com as an example. VisitorMaker.Com belongs to a network who owns and operates over 8500 websites, including 2 internet service providers, 3 search engines, social networking, movie, and online gaming sites. It also owns well known domain registrar which currently hosts over 9700 ad supported websites. 60% of provided general traffic is pop-under, 30% interstitial, and 10% expired domain visitors. All those resources give VisitorMaker.Com ability to supply huge number of quality visitors for 314 business categories and 56 geographical locations.
How to buy traffic – Planning Stage
As Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” Like in everything, planning before you buy traffic for your website is really important. Smart planning gives you ability to avoid many expensive mistakes. Before making a decision if you should buy traffic you have to answer these questions: will buying visitors work for you, how many visitors should you buy, and which seller to choose.
Will buying website traffic work for you?
First of all, you need to decide if you should buy traffic at all. In other words, is it right for your business? It really depends on your website and business model. If you sell something, provide services, have an advertising business, or even run an election campaign, buying traffic will increase number of your potential customers. We have to note that to get maximum return from increased number of visitors, your inventory should be properly displayed and your advertisements properly placed and working. It doesn’t matter how many visitors you get, it will not increase your revenue if your website looks messy and is hard to navigate. So do the homework first and clean house before inviting guests. Website owners should also think about when they buy traffic: Even enormous number of website visitors will not increase Christmas trees sales in July.
How many visitors should you to get
There is no simple answer on how much to spend on website traffic. According to U.S. Small Business Administration, a business should spend from 7 to 8 percent of their gross revenue for marketing and advertising, but reality dictates different numbers. Many established businesses spend around 20% of their gross revenue, and others much more. We would suggest to spend on website traffic as much as you can because it is a wise investment.
How long should you run campaigns?
The more website visitors you buy, the more potential customers you will receive. So plan your budget accordingly and buy traffic as much as you can. Look at it as a wise investment, the more you invest into traffic purchase the more return you will likely get. The campaign length is totally up to you. If you buy bigger amount of visitors we suggest to divide it into several days. You don’t want to congest your website by overrunning your servers or lose the entire campaign if suddenly your hosting provider disrupts its services for a day. On the other hand, if you have a deadline or just want to liquidate some inventory fast, then you probably should concentrate your campaign into as little time as possible. VisitorMaker.Com gives options to run campaigns from one day to two months and other options are available with a special request.
How to know if the provider’s website is legitimate?
When you decide to buy traffic, you have to choose a seller. This step is really important, because you do not want to waste your money in buying fake visitors. There are a lot of website visitor sellers on the internet. Many of them are reputable and many of them are not. How to know which is which? Here are 6 warning signs of illegitimate websites selling fake visitors:
1. Websites containing errors and phony and inconsistent items.
Reputable websites do not contain semantic and syntactic errors. Also, all links should work and website should have clean design. Too many of perfect reviews of “satisfied customers” with just a first name listed also is a bad sign. Some websites state their establishment date. Check that with free Who Is website information lookup tool. You will be surprised how many of them lie and are not worth your time and money.
2. Fishy domain name.
Domain name should be clear unless it is one of those 4-5 character long unique ones. You should avoid websites with domain names that are a combination of keywords without grammatical connection: trafficbuynow.org, webtraffichere.com, buywebfastnow.net, etc.
3. Missing or incomplete business address.
A complete business mailing address must be on the website, most likely in “About Us” or “Contact Us” pages. Also, check if the company is listed on Google Maps. All reputable companies are listed with Google. Address must contain house number, street, unit, city, state and country. If there is no seller address on the website or if it is incomplete – run away!
4. Too fast robot-like communications.
Differently than you think, extreme fast communication with the buyer just after a purchase is not always a positive sign. Fake visitor sellers often use total automation, so “Thank you” email with a message of campaign start can mean they are fake! Reputable providers, such as VisitorMaker.Com, employ people who manually enter all the information. That ensures added supervision and quality but sometimes delay the communication with the buyer for an hour or two.
5. One stop shop.
Avoid websites that sell everything. If a seller offers you Facebook likes, Youtube views, site visitors, and guaranteed search engine optimization – it’s a bad sign. As in everyday live, to be the best one has to specialize in something. Would you go to a surgeon who is also a dentist, optometrist, and drives Uber in the evenings?
6. HTTPS, NOT HTTP.
Since 2014 Google started giving SEO boost to websites that use secure HTTPS/SSL. Before you buy traffic, make sure that the providers website has HTTPS in the beginning of the address and not HTTP. HTTPS ensures information security and anonymity.
These 6 signs are not bullet proof and also may redflag a perfectly legitimate and good website. But as Mr. Plum said in 1800’s, “better to be safe than sorry.”
How to buy traffic – Purchasing stage
Use only trustworthy payment methods
When you buy traffic online use only trusted payment methods. Credit card companies and PayPal protect their customers so stick with them. Under no circumstances send seller cash, certified checks, or do wire transfer from your bank account. Also, as we mentioned earlier, make sure that seller uses HTTPS/SSL to protect information security. You can see if the seller uses secure connection from referencing the HTTPS at the beginning of the website address.
Ask provider questions
If you have any concerns about obtaining visitors, do not be afraid to voice them to the provider. Their job is not only to sell you customers but also to help you to understand the process and to teach you so you can make smart decisions. Again, watch out for websites who use bots (robots) to answer your questions. Usually those answers are scripted and full of general not helpful information.
Track visitor flow online
Serious internet visitor providers give buyers ability to track the incoming visitor flow in real time. They provide their clients the tracking website link, username, and a password to easily follow the progress of their purchase. Even though life tracking systems are pretty accurate, use Goo.gl or some kind of image based website visitor statistics counter in addition.
|Case study (2)
VisitorMaker.Com uses myonlinestats.com and mystatscenter.com portals for clients to track their orders in real time. In addition to those two portals it also uses Goo.gl URL shortener to make sure that when a client does buy traffic all of it is delivered and on time.
How to buy traffic – After-purchase stage
Checking statistics with Goo.gl (not Google Analythics)
Every competent visitor provider tracks people passing through the network between the seller and a buyer. Goo.gl independently records passing visitors to the traffic buyer’s website so the provider and the buyer both can verify that the traffic was fully delivered. The provider enters the buyer’s URL into Goo.gl URL shortener and gets a unique redirect link. Then he or she sends visitors to that redirect link at which point Google automatically redirects the visitors to the original URL. Both the provider and the buyer can see the traffic data which is posted by Google in the Goo.gl website. The visitor flow data cannot be changed by the provider nor by the buyer.
|Case study (3)
VisitorMaker.Com counts 1 visitor if one lands on advertiser’s website for more than 20 seconds. To verify the number of successful visitors, VisitorMaker.Com use Google’s Goo.gl URL shortener. It also recommends for buyers to use some kind of image based statistics counters such as statcounter.com or histats.com if needed.
Why Google Analytics are not the best indicator of traffic flow
Even though Google Analytics is a good market analysis tool, tracking redirected visitors is not its strong suit. On very many occasions Google Analytics cause problems with any type of redirect traffic. Analytics cannot read 3rd party cookies, which makes it impossible to read a cookie set over the redirect and the tracking scripts. This makes the visitor invisible to Google Analytics.
How to buy traffic – Conclusion
Avoiding fake website traffic
Even if the website you choose looks legitimate, there is still a chance that it provides fake website visitors. It is hard to identify fake traffic in the beginning of a campaign. The good news is that Google and other search engines now are looking for those fake visitors producers and closing them down as fast as they can. Fake paid visitor flow can be discovered by analysing website statistics. Average session duration, bounce rate, pages/session, and new session statistics can be a good indicators for bots. You can read more about fake bots in my other article What is Paid Traffic and Fake Paid traffic.
How to buy traffic smart
As we noted previously, conversion rate really depends on many factors. You can get the best visitor flow, but still get low conversion rate. Website owners have to do homework analysing the market and their competitors to maximize increase of customers after they buy traffic. Conversion rate is a topic for another article, but we will quickly mention here what a website owners should do before they buy traffic.
To ensure maximum results, a business owner should at least think about A/B testing, setting up a sales funnel, creating compelling value proposition, and addressing criticism. Other steps you should consider are adding incentives to take action as soon as possible, reducing risk, removing distractions, offering real proof of everything, advertising value, elevating trust. And also please do not forget about offering proof of value, increasing trust, comparing with the competition, and of course making it easy to buy or sign up on your website.
Do not forget to shop around. There are a lot of visitors providers around and prices are all around the place. Of course, do some research and fake traffic testing before buying. Also, do not sign up for a monthly service before you test the traffic with your website. For best results, test a couple of different but close business categories to your website or blog theme.
It is a good idea to buy website visitors. In this article we explained you how to buy traffic and led you through planing, purchasing, and after-purchase stages. For further reading, we recommend to visit The Truth Behind Cheap Traffic article. There you will find comparisons between cheap traffic and other digital marketing models, their similarities and differences.
Good luck and please comment!