Website Traffic Secrets – Understanding Search Engines
Category : Search Engine
Search engines are here to help people to find what they are looking online. To ensure that information which search engines provide to a user is relevant and up to date, search engines invest tremendous amount of time and effort. They collect information by crawling the internet with their “spiders” – software capable to read html code. The information about each crawled website then is stored on search engine’s servers. Each search engine has its own secret algorithms for ranking each website they crawl. Quality of website’s content, number and quality of inbound links, and social media activity around the website are some of important inputs that search engines use in their algorithms. Those algorithms then decide websites relevance to search keywords and place the website on their pages accordingly.
Types of Search Results
Organic and non-organic are the two types of search results shown by search engines after a person enters a search query. Organic search results are the results that appear because they are relevant to the searched information. Non-organic search results are the results that appear because of paid advertising. Paid advertising, such as pay-per-click advertising, is the biggest revenue source for search engines.
What Search Engines You Should Pay Attention To
According to comScore, an American Internet analytics company, Google dominates American search engine market with around 64.1% of users, in second place comes Microsoft’s Bing with around 20.3% users, and Yahoo comes in third place with 12.7%. I should note that since 2011 Yahoo uses Microsoft for providing its search results. In the global market, the Chinese giant Baidu gets the fourth place.
Types of Search Quarries
To increase website traffic to your site you must understand people’s search intents. In general, people search for navigation, information, or to make a transaction.
Navigation queries are searches for specific website. For example, if someone wants to buy web traffic from VisitorMaker.com but forgot the exact spelling of this website, he or she would perform navigation query.
Informational Queries are searches to get more information about a particular subject. For example, if you would like to research various ways to increase web traffic to your website, you would perform an informational query.
Transactional searches are performed by people who know what they want and are ready to buy or at least sign up for a free trial. For example, if someone wants to buy website traffic and searches for traffic sellers in order to buy, they would perform transactional search.
Search Engines and Mobile Devices
Since 2014 leading search engines pay special attention to website’s compatibility to mobile devices. In order to rank high on search engine’s page and because of that, increase traffic to your website, you must make your website to look good on smartphones and tablets.
Position and Click-Though-Rate
On search engine results page, the most important area is the top left corner. Searchers scan that area the most. The more to the top your website is on the search page, the more clicks you will get. Statistically, the first four positions will get around 70% or even more of all the clicks.
No-No to Spamming
You must understand that search engines are in business to help people and accuracy and information timing are the two most important aspects for them to be on top. That’s way they are very strict with users who try to break rules in order to rank higher on search engines result pages.